SIMON K GOODWIN
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A few noteworthy projects

I find that trying to describe the nuances and intricacies of what I do for each project to be difficult to put into a case study, but I've tried to adequately represent a few projects here. Each case study is representative of key stages in the project, but it's hard to reflect the amount of presentations and workshops done with clients to build their trust, and the internal collaboration from a number of different roles that went into all of the decision points for these case study projects, which are very small portion of the projects I've been a part of.
A laptop and phone with the FordPass Rewards landing page

Complete Rewards Program Design →
Ford

A laptop with the Quick Lane landing page

Full Website Redesign →
Quick Lane Tire & Auto Center

A laptop with the Progressive Life Insurance landing page

Application User Flow Improvements →
Progressive

A phone with the Sherwin Williams paint estimator app

COMING SOON
Project Bids
Sherwin-Williams

A portfolio that's a tiny bit older, but smaller and printable is available for download here:
View Downloadable Portfolio →

​Let’s Talk UX (or anything else)

​Whether you’ve got a project in mind, a role you think I’d be great for, or just want to chat design, drop me a note. I’d love to connect.
Let's Connect
​or email me at [email protected]
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  • About
  • Case Studies
  • Contact
  • StartWise