A few of my projects

CASE STUDY
Level20 (Progressive Life Insurance) →

​Led growth-driven UX updates for a life insurance app, using data and user research to reduce drop-off and build trust.

CASE STUDY
FordPass Rewards →

​Helped launch FordPass Rewards from scratch, designing early flows that now serve 8M+ users.

Sentiments from coworkers

" Simon is always so generous with his time and talents, jumping in whenever he's needed. He gets up to speed in lightning-fast fashion and brings passion and thoughtfulness to any project he touches. "
​- Julie Fende (VML)
" He has an easygoing approach, but is deeply thoughtful and professional. He has a way of making folks feel comfortable, setting up complex discussions and workshop sessions clearly and concisely. "
- Jayson Morse (Savas Labs)

Articles & thought leadership

☝🏻 That's me. The designer behind the wireframes.

👈🏻 That's me. The designer behind the wireframes.

I’m a user advocate who tries to find the heart of any problem by asking a bunch of questions. I’ve built a reputation for “poking holes” in strategy and designs, not to be difficult, but to make sure we’re solving the right problems the right way.  Collaborating with colleagues on potential solutions to tough problems is what I look forward to most on a typical workday. I’m easy to talk to, always up for a good laugh, and I try to keep design conversations fun.

​Let’s Talk UX (or anything else)

​Whether you’ve got a project in mind, a role you think I’d be great for, or just want to chat design, drop me a note. I’d love to connect.
​or email me at [email protected]