SIMON K GOODWIN
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Hi there! I'm Simon Goodwin, a UX designer & strategist. I help teams align on the right solutions through research, workshops, and user-centered design.

Hi there!
I'm Simon Goodwin, a UX designer & strategist. I help teams align on the right solutions through research, workshops, and user-centered design.

My Resume   •   LinkedIn   •   Email
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A few of my projects

A laptop with the Progressive Life Insurance landing page

CASE STUDY
Level20 (Progressive Life Insurance) →

​Led growth-driven UX updates for a life insurance app, using data and user research to reduce drop-off and build trust.
A laptop and phone with the FordPass Rewards landing page

CASE STUDY
FordPass Rewards →

​Helped launch FordPass Rewards from scratch, designing early flows that now serve 8M+ users.
More Case Studies
Sherwin Williams Logo
Ford Company Logo
Sprint Company Logo
QuickLane Logo
University Of North Carolina - Charlotte Logo
Skybrary Logo

Sentiments from coworkers

" Simon is always so generous with his time and talents, jumping in whenever he's needed. He gets up to speed in lightning-fast fashion and brings passion and thoughtfulness to any project he touches. "
​
- Julie Fende (VML)
" He has an easygoing approach, but is deeply thoughtful and professional. He has a way of making folks feel comfortable, setting up complex discussions and workshop sessions clearly and concisely. "
- Jayson Morse (Savas Labs)

Articles & thought leadership

Simon leading clients in a workshop

BLOG
How to Lead Workshops with Large Groups as a UX Strategist​

A lightbulb with shapes floating around it.

BLOG
Unlocking User Insights: Utilizing Qualitative Research to Inform UX Strategies​

A funnel with shapes being funneled.

BLOG
Unlocking User Insights: Utilizing Quantitative Research to Find Opportunities​

Title screen of webinar presentation: User Research for Successful Web Projects

WEBINAR
User Research for Successful Web Projects

Title screen of webinar presentation: Mobile App UX & UI to Delight Users

WEBINAR
Mobile App UX & UI to Delight Users

Explore More
Simon smiling with a big ginger beard and while wearing a green shirt, looking flawless.

☝🏻 That's me. The designer behind the wireframes.

👈🏻 That's me. The designer behind the wireframes.

I’m a user advocate who tries to find the heart of any problem by asking a bunch of questions. I’ve built a reputation for “poking holes” in strategy and designs, not to be difficult, but to make sure we’re solving the right problems the right way.  Collaborating with colleagues on potential solutions to tough problems is what I look forward to most on a typical workday. I’m easy to talk to, always up for a good laugh, and I try to keep design conversations fun.
Find out how I work

​Let’s Talk UX (or anything else)

​Whether you’ve got a project in mind, a role you think I’d be great for, or just want to chat design, drop me a note. I’d love to connect.
Let's Connect
​or email me at [email protected]
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  • About
  • Case Studies
  • Contact
  • Consulting Services