FOUNDATIONS: Why Design Matters

When starting a new business, there are many important elements to consider, and one of the most crucial is the design of your web pages. Your website serves as the virtual storefront for your business, and a well-designed website can make a huge difference in attracting and retaining customers. Have you heard the cooking phrase, "The first bite is with the eyes?" People make a snap judgement about whether food is going to taste good or not based on looks alone. Research has shown that websites have a similar pattern of judgement. It's a bias that we all have and it's best to recognize this as a small business owner. In this blog post, we will explore the importance of web page design when starting a business, and discuss some best practices for creating a website that will help your business succeed.

ESTABLISHING CREDIBILITY
When starting a new business, it's important to establish credibility with potential customers. A professional, well-designed website can help build trust and establish your brand as a legitimate and reliable option. A poorly designed website, on the other hand, can make your business appear unprofessional and untrustworthy, driving potential customers away.

USER EXPERIENCE
A well-designed website not only looks good but also functions well, providing a smooth and intuitive user experience. This includes factors such as easy navigation, clear calls to action, and fast loading times. A website that is difficult to use or slow to load can frustrate users, causing them to abandon your site and seek out a competitor instead.

BRANDING AND DIFFERENTIATION
Your website should also be designed in a way that reflects your brand personality and sets you apart from your competitors. This can include elements such as color choices, typography, and visual design. A well-designed website can help differentiate your brand from others and make your business stand out in the crowded online marketplace.

"the first bite is with the eyes"
~Various chefs

In summary, the importance of web page design when starting a business cannot be overstated. A well-designed website can help establish credibility, provide a positive user experience, and differentiate your brand from competitors. By paying attention to factors such as design, navigation, and branding, you can create a website that will help your business succeed online.

KEY TAKE AWAYS

• A well-designed website can establish credibility and build trust with potential customers.
• Providing a positive user experience is crucial to retaining visitors and driving conversions.
• Branding and differentiation are important factors in creating a successful website and establishing your business online.

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I'D LOVE TO HELP
If you're starting a new business and need help creating a professional and effective website, consider checking out my Design Guidance service. I can help guide you through the process of creating a website that will help your business succeed online.

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